SCMAF & CAL SOUTH SOCCER ENTER INTO EXCLUSIVE 10-YEAR PARTNERSHIP AGREEMENT

For Immediate Release
June 4, 2009

Contact: Luis Salcedo		Contact: Tim Ittner
(714) 714-4507		(626) 448-0853
lsalcedo@calsouth.com		timittner@scmaf.org

SCMAF and Cal South Soccer Enter Into Exclusive 10-Year Partnership Agreement
Agreement Geared towards Professionalizing and Growing Adult Soccer Programs through Municipalities across Southern California

Fullerton , CA - June 4, 2009 - The Southern California Municipal Athletic Federation (SCMAF) and the California State Soccer Association - South (Cal South) announced today that they have entered into a 10-year exclusive agreement aimed at growing, incorporating and improving adult soccer programs throughout Southern California.

"The mission for SCMAF, as a membership based organization, is to create healthier communities through sports and physical activities, so connecting our member agencies with Cal South and the structuring of adult soccer programs as part of this agreement is a perfect fit," states Tim Ittner, Executive Director for SCMAF. "City agencies see great potential for adult soccer programs, but they also want to better understand the benefits and best options for their agency moving forward. We are confident that this partnership will help them every step of the way."

Cal South President Gregg Falk welcomed the news as well. "Cal South is extremely excited about working with SCMAF and the over five hundred cities and agencies they serve. This agreement is a cooperative win-win for SCMAF, Cal South and every municipal recreational agency in Southern California that is looking to provide quality soccer programs to their residents."

The agreement looks to strengthen cooperation between agencies and existing adult soccer programs and will additionally focus on increasing the options for adult soccer players by working with municipal agencies directly in the formation and incorporation of more recreational-based adult coed leagues, women's leagues, beach soccer and other small-sided formats.

The adult league application period opened on May 1, 2009 and will close on August 1, 2009. Questions and requests for additional information on adult league sanctioning should be directed to Luis Salcedo at 714.451.1507 or lsalcedo@calsouth.com.

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About Cal South:
The California State Soccer Association - South (Cal South) is a 501c(3) California public benefit corporation and is the official youth and adult state soccer association of the United States Soccer Federation and United States Youth Soccer. Cal South represents 230 Member Leagues and Clubs comprising our membership of more than 160,000 registered players, coaches, referees and league administrators. The organization, with a service area that extends from San Luis Obispo to San Diego, provides rewarding recreational and competitive opportunities for players of all ages, genders and skill levels. For more information about Cal South, visit www.calsouth.com.

About SCMAF:
The Southern California Municipal Athletic Federation (SCMAF) is a non-profit, California Corporation founded in 1949 with the mission of creating healthier communities through sports and physical activities. Over 500,000 youth and adults participate in SCMAF programs annually. Over 1,100 members in seven different membership categories compose the professional memberships of SCMAF. The organization encompasses 10 Southern California Counties from over 500 cities and agencies serving a general population of over 15 million people. For more information about the Southern California Municipal Athletic Federation, visit www.SCMAF.org.

1029 S. Placentia Ave., Fullerton, CA 92831 Phone 714.778.2972 Fax 714.441.0715